Consumer behaviour can be describe as the evident behaviour of consumers at the time of search of a product, during the process of making a purchase and the behaviour after having made the purchase or having used the service acquired through shopping in online. In other words, the consumer behaviour can be defined as the action of people carry to out when they want to purchase and use the bought products or services. Consumer behaviour is the intent and the attitude shown by the consumers while shopping online. Consumer behaviour includes many practices, for instance, how people usually purchases, what things they prefer buying, when or at what time are they comfortable buying, why they buy the products or how they decide on the products that they buy. Online consumers browse various websites to fulfil their needs for the products or services they desire. The consumers look at all possible options and alternatives that are available for the products that they want and select the product that best fits their need. The present study is to understand the Online Shopping Awareness of College Students. For that, the researcher selected Kanniyakumari district of Tamil Nadu. The main aim of the study is to find out the Awareness level of the respondents. So, researcher circulates the 75 samples and used percentage, Garret ranking method and chi-square test for analysis the collected data.

Online shopping, Consumer behaviour, Consumption pattern, Technological advancement.