Bimonthly    Since 1986
ISSN 1004-9037
Publication Details
Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
Distributed by:
China: All Local Post Offices
 
   
      07 April 2023, Volume 38 Issue 2   
    Article

    A STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING - A SYSTEMATIC REVIEW OF LITERATURE
    Prof. Atul Nimbalkar1, Dr. Archana Singh2
    Journal of Data Acquisition and Processing, 2023, 38 (2): 1507-1515 . 

    Abstract

    Artificial Intelligence (AI) is a major development in recent times with more and more research being done on this technology. With the advent of AI, organizations are evolving to meet new levels of customer satisfaction by leveraging it to execute different tasks such as personal assistant services. The aim of this study is to review the impact of artificial intelligence on digital marketing. The study identifies key developments in the area of artificial intelligence and reveals how digital marketing has changed due to these developments. It also seeks to understand the impact of AI on customer experience and brand loyalty, how companies leverage AI for predicting customers increasingly intricate needs, as well as how AI is influencing decision making among marketers. The search was conducted using three major databases namely Web of Science (WOS), Scopus and Google scholar. A comprehensive research methodology was used to compile relevant literature in which three reviewers conducted thorough literature searches across multiple databases, followed by screening studies against the inclusion criteria, extracting data from the included articles and finally validating the extracted data.

    Keyword

    Artificial Intelligence, Digital Marketing, Impact of AI


    PDF Download (click here)

SCImago Journal & Country Rank

ISSN 1004-9037

         

Home
Editorial Board
Author Guidelines
Subscription
Journal of Data Acquisition and Processing
Institute of Computing Technology, Chinese Academy of Sciences
P.O. Box 2704, Beijing 100190 P.R. China
E-mail: info@sjcjycl.cn
 
  Copyright ©2015 JCST, All Rights Reserved