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ISSN 1004-9037
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Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
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      07 April 2023, Volume 38 Issue 2   
    Article

    “A STUDY ON GENERATION Z’s ATTITUDE TOWARDS ENTREPRENEURSHIP”
    K. Gokulnath*, Dr. K.A. Guhaselvi**
    Journal of Data Acquisition and Processing, 2023, 38 (2): 2092-2100 . 

    Abstract

    Entrepreneurship is a dominant factor in the process of a nation’s development. The Indian government has introduced so many initiatives to support and encourage the entrepreneurial activities of the youth of the country. Especially with the flagship initiative Startup India, the government of India intends to build a strong ecosystem for entrepreneurship. However, understanding the entrepreneurial intention of the youth of the country is important in the development of entrepreneurship activities. This study was carried out to analyse the Gen Z university students’ attitude towards Entrepreneurship. A self-constructed questionnaire survey was conducted among 112 undergraduate students of various departments such as management, commerce, political science, visual communications and psychology to study the Gen Z’s attitude towards Entrepreneurship. The results showed that 83.9% aspire to start their own venture. Factor analysis was carried out in SPSS 29 to determine the variables which enhances the entrepreneurial attitude of the Gen Z.

    Keyword

    Entrepreneurship, Generation Z, Entrepreneurial Intention, Attitude


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ISSN 1004-9037

         

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