Bimonthly    Since 1986
ISSN 1004-9037
Publication Details
Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
Distributed by:
China: All Local Post Offices
 
   
      07 April 2023, Volume 38 Issue 2   
    Article

    MEDIA IN MOROCCO AND THE WAY TO FACE THE DILEMMA OF REACHING THE AUDIENCE “MADAR 21” AS A MODEL
    Mohamed Lafouairas, Mohamed Elkassmi
    Journal of Data Acquisition and Processing, 2023, 38 (2): 2788-2793 . 

    Abstract

    In the age of internet disruptions which caused radical changes in Media at the level of consuming and producing content, “media was no longer a one-to-one way deal, from top-down to mass markets. It was networked, allowing many-to-many conversations. It did not have to be centrally produced. Users, readers and/or viewers all had highly individualized choices”(.bill kovarik,p344.2016). That being said, reaching audience represents a great challenge to media outlets, amid the appearance of new terms that revolutionize media traditional equation: citizen-journalism and user-generated content. Within this article, I try to shed light on the way Media in Morocco tend to face this dilemma by focusing on “MADAR 21” as a model.

    Keyword

    Media Ecology, Audience, Internet disruptions, Citizen Journalism, Audience Metrics, Digital Journalism


    PDF Download (click here)

SCImago Journal & Country Rank

ISSN 1004-9037

         

Home
Editorial Board
Author Guidelines
Subscription
Journal of Data Acquisition and Processing
Institute of Computing Technology, Chinese Academy of Sciences
P.O. Box 2704, Beijing 100190 P.R. China
E-mail: info@sjcjycl.cn
 
  Copyright ©2015 JCST, All Rights Reserved