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ISSN 1004-9037
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Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
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      07 April 2023, Volume 38 Issue 2   
    Article

    THE EFFECT FINANCIAL BEHAVIOR AMONG CUSTOMERS OF PRIVATE BANKS IN CHENNAI, THE VITAL ROLE OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE
    Dr. V. Vanitha, Dr. K. Pushpa, Dr. B. Bhavya, Dr. V. Nithyapriyadharshini
    Journal of Data Acquisition and Processing, 2023, 38 (2): 3468-3480 . 

    Abstract

    Purpose – The study focuses on to assess the impact of financial knowledge and financial attitude on financial behaviour among customers at private banks in Chennai. Design/methodology/approach – A survey-based questionnaire was used to elicit information from a total of 426 customers who visit private banks in Chennai. Partial least squares structural equation modelling (SEM) was used to assess the impact of financial knowledge and financial attitude on financial behaviour of the customers. Findings – The results showed that financial knowledge, financial attitude have a positive impact on financial behaviour. Originality/value – A deeper understanding of how an individual manages their finances becomes ever more critical. The findings from this research inform policymakers, practitioners and academics on the importance of the financial knowledge and financial attitude management of their customers.

    Keyword

    Finance, Consumer Behaviour, Customer Attitude, Financial knowledge, Banking


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ISSN 1004-9037

         

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