The drive of this research paper is to examine the study of rural women’s financial literacy along with their knowledge, attitudes, and behaviours, which has considered as the central role permitting people to sort accountable decisions as women’s strive to reach financial happiness. Since, as we stand alone in a developing global financial system in the world financial attentiveness and knowledge is very essential especially in case of rural women. The involvement of the women in economy will pay to their individual wellbeing as well as nation’s economic growth. Females are accountable for the household budget, outlays, and reserves for the emergency fund and also revenue generation. The empirical study evidenced that it has been exposed that rural women’s are not much familiar with the credit card ideology and compound interest rate calculations. Besides, it is also discovered that most of the investors handpicked financial institutions for the reason that of familiarity. Moving further several financial misconducts and fraudulent activities are witnessing in the society particularly in rural zones, due to lack of financial literacy and proper financial information among the individuals. Therefore, the drive of this study is to know the level of financial literacy among rural women in Shimoga District.

Financial Literacy, Rural Women, Savings, Investment Pattern, Consumer Behaviour