Gold in India is an investment option of substantial importance because of the age-old wisdom of collecting this precious metal being passed down through generations and investment in Paper gold (Gold ETF, etc.) is considered more safer option than in physical gold for retail investors. The present study analyses the Retail Investor Satisfaction on the various aspects of Paper Gold Investments and their impact on Re-investment Intention towards Paper Gold Investments in Chennai district. Based on a sample of 125 Retail Investors who made investments in Paper Gold in Chennai, descriptive and inferential analysis are carried out. Independent Sample “t” test, One-way ANOVA, Correlation Analysis and Multiple Regression Analysis were conducted to test the hypotheses. The research revealed that there is a strong relationship between the Retail Investor Satisfaction on the various aspects (Liquidity, Transparency, Convenience & Safety and Tax Benefits) and Re- investment Intention towards Paper Gold Investments. The study revealed that the male investors have more satisfaction and re-investment intention towards Paper Gold Investments than female investors. Long- term Investors have more satisfaction and re-investment intention towards Paper Gold Investments than others. The study also indicated that the Retail Investor Satisfaction has more impact on Re-investment Intention towards Paper Gold Investments. Out of four aspects, ‘Liquidity’ is the strongest and ‘Tax benefits’ is the weakest aspect in exploring the impact on Re-investment Intention towards Paper Gold Investments in Chennai. The study suggests that the organisations that dealing with Paper Gold Investments should design and implement effective strategies to promote the Paper Gold Investments by way of various mode of advertisements and take appropriate steps to improve and increase the retail investor satisfaction and re-investment intention towards Paper Gold Investments by increasing the awareness and tax benefits.

Retail Investors, Paper Gold Investments, Investor Satisfaction, Liquidity, Transparency, Convenience & Safety, Tax Benefits, Re-investment Intention.