Introduction: In India, the market for beauty goods and services is estimated to be worth around $12 billion USD. This cosmetics market includes a sizeable portion of offline sales from India Purplle, a personalized beauty marketplace where technology and beauty collide, strives to achieve this and, in the process, makes the nation "Purplle." Purplle is more than merely a retailer while in addition to offering an extensive range of internationally recognized cosmetic brands; it also acts as a window for other beauty services like spas, hair salons, and specialty cosmetics. Aim: The study has made a comprehensive analysis of Purplle, a leading Indian cosmetic E-commerce company. It studies the history, development, financial position and future plans of Purplle. Research Methodology: A case study approach is adopted to evaluate the Financial Performance, Competitor Analysis, Business Models and Revenue of Purplle. Data Collection: It collects data from secondary sources namely, articles, journals and websites in order to have a detailed study of e-commerce company, Purplle. Findings: Based on the comprehensive analysis, it is proven that Purplle is a leading cosmetic retailing company next to Nykaa and Mamaearth and its future prospects and growth is incredible. It satisfies the customers with ample of global products and providing various other services with the support of innovative technology in order to compete with their competitors. Originality: Various performance analysis techniques are used to appraise the Purplle’s comprehensive analysis.

Comprehensive Analysis, Purplle, E-Commerce Company.