The primary objective of every investor trading on the stock market is to make a fortune rather than a misfortune. This could be attributed to why a good understanding of stock price in financial firms in which investment will be made is vital to investors. The information in annual financial reports and the stock performance of listed financial enterprises in Nigeria are compared in this study. The study used the Krejcie and Morgan 1970 table and an ex-post facto research design with fifty-one (51) quoted financial firms as the population and forty-four (44) participants as the sample size. The STATA 13.0 software was used to create the hypotheses, which were tested using a random effect regression test for the study period of 2012 to 2021. The study results reveal among others that, debt to equity has a positive and statistically significant relationship with the market share price of quoted financial firms with market share price of Nigeria quoted financial firms. The study recommended among others that investors should consider using debt to equity for investment decisions when earnings are negative since book value per share compensates for negative earnings. Investors should use book values per share of equity to evaluate firm’s performance.

Information Contents, Equities Performance