This research paper explores the significant influence of online reviews on consumer decision-making in the hotel industry. With the rise of online platforms and the increasing accessibility of information, consumers now have the ability to share and access reviews of hotels and accommodations from fellow consumers. These online reviews play a crucial role in shaping consumer perceptions, influencing their decision-making process, and ultimately impacting the success of hotels. This paper examines the factors that influence the impact of online reviews, the role of online review platforms, the credibility of reviews, and the potential implications for hotel managers. By understanding the influence of online reviews, hotel managers can effectively leverage this knowledge to enhance their marketing strategies and improve the overall guest experience.

Consumer, Decision making, Impact, online review, credibility and hotel