As a direct consequence of the continuous progress that has been made in society, the use of technology that makes use of artificial intelligence has become both more advanced and more ubiquitous. As a direct consequence of this, brand marketing has entered the age of artificial intelligence, which is a novel idea and way of thinking that plays a key role in the industry as a whole. In light of the aforementioned context, it is of the utmost importance to explore the relevance of artificial intelligence in brand marketing management and specific implementation strategies. Through the utilisation of technologies that are powered by artificial intelligence, we are able to realise the exact capturing of customer demand, the accurate depiction of consumer groups, and the high quality of brand marketing. The foundation of strategic brand management is a brand management approach that is centred on the value of the brand. With the assistance of the brand management system, every piece of content produced by the organisation is included and put to use in order to steer all of the business activities. To consistently increase the value of the brand and to support the long-term expansion of both the brand and the business, the company makes the required adjustments to both the brand strategy and the brand framework that it employs. We provide a concise explanation of a variety of brand marketing management modes and management countermeasures that are widely used by modern companies in order to increase the efficiency of enterprise brand marketing promotion and promote the long-term development of firms. This was done in order to encourage businesses to expand over the course of a longer period of time. In addition to this, we go through problems that arise in the administration of contemporary company brands and offer optimisation solutions.

Artificial Intelligence, Machine Learning, Knowledge Management, Marketing Management.