Digital awareness or digital literacy is the prerequisite for the survival and success in 21st century. Digital awareness is not limited to occupation or area or income. Due to the quick spread of digitalization, it has also the life of rural people of India. Yet, due to various factors namely, unavailability of network, lack of digital knowledge and financial resources, unawareness about the technology etc., an important part of the rural population is still resisting in adopting the various subsidies of digitalization. In the present study, the researcher tries to find out the factors behind the level of digital awareness among the rural population of India. The study also depicts the numerous measures taken by Indian government in creating digital awareness amongst rural people and the impact of these measures on the standard of living of them. For the accomplishment of above-mentioned objectives, both primary and secondary data was used. A self-designed questionnaire consisting of 40 questions was got filled by 400 respondents of eight villages of MP and CG. Descriptive analysis was applied to analyze on the collected data. The result of the study is categorized in Internet friendliness, availability of Device to access internet, Awareness of Digital India Campaign, Awareness of Digital initiatives in your village, and Accessibility of Public WIFI.

Digital India Campaign, Digital Awareness, Digital Literacy, Rural Population, Information and Communication Technology (ICT)