Business organizations are continually seeking solutions to fulfill their objectives, and innovation stands as an essential tool in resolving these challenges. Integral to this innovative journey is the role of tacit knowledge (López-Nicolás & Mero˜no-Cerdán, 2011). Those engaged in the process of innovation inherently utilize their tacit knowledge, aiming to solve issues through an unobserved cognitive process (Okuyama, 2017). This study takes its foundation from the knowledge creation theory (Nonaka, 1994), striving to uncover the interconnection between tacit knowledge and the process of innovation. A qualitative approach, using interviews with individuals involved in organizational innovation, was chosen to gain further insights into mental schematics, human cognition, and theory development concerning the impact of tacit knowledge on problem resolution and the development of unique solutions. Understanding the relationship between tacit knowledge and innovation at a deeper level can guide managers in recognizing how their team's diverse experiences might influence the organization's focus and innovative pursuits, responding effectively to market fluctuations

Innovation, knowledge management, tacit knowledge, knowledge creation theory.