Social media advertising is a sort of digital marketing in which sponsored adverts are sent to your target audience via social networks such as Facebook, Twitter, and Instagram. Social media advertising are a quick and effective way to engage with your customers and increase the effectiveness of your marketing campaigns. Advertisers may hyper-target their consumers and deliver personalised content based on demographics and user behaviour by using many data sources. Advertisers may experience increased interactions and conversions when an audience is introduced to a brand via social media. Social media ads are also quite inexpensive, with the potential for large rates of return. The present study attempted to study the determination factors on customer attuide towards social media advertisements. The factors of the social media advertisements are credibility, materialism, corporate reputation, value corruption and attitude towards social media advertising. Questionnaire method adopted to collect the opinions from the customers on the social media advertisements. This study discovered that business reputation has a significant impact on consumers' attitudes towards social media advertising. Consumer attitudes towards social media are influenced by the experience that the company creates with each client encounter. They are more likely to be enthusiastic about social media advertising by a company that cares about its clients.

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