The aim of this comparative research is to assess the attitudes and awareness of investors toward ethical investment within the Noida region. Also, ethical investment known as SRI or socially responsible investment, suggests the investing practices in organizations and assignments that are in line with an ethical value of an individual and foster sustainable development. Understanding the attitudes and awareness of investors toward ethical investment is important for financial organizations, stakeholders, and policymakers, in developing strategies that foster practices of responsible investment. This research uses a mixed-method technique, integrating qualitative interviews and quantitative surveys. The quantitative stage includes structured questionnaires of administration to a different investor sample living in the Noida region. The survey gathers information on the awareness of investors of ethical investment options, their inspirations for employing ethical investment, and the elements impacting their decisions of investment.

Ethical Investment, Financial Organizations, Investor Awareness, Sustainable Development, Responsible Investment Practices, Information Dissemination, and Regulatory Framework.