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Bimonthly Since 1986 |
ISSN 1004-9037
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Publication Details |
Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
Distributed by:
China: All Local Post Offices
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05 July 2023, Volume 38 Issue 3
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Abstract
In recent years, the notion of banking has quickly expanded its use of online banking as an effective and acceptable setup to value the customer. By focusing on issues like customer care and consumer trust, this study intends to investigate how the quality of the e-banking service affects customer happiness. Additionally, the article's goal is to investigate the degree of customer satisfaction in a few Somalian banks and make inferences about factors that significantly affect it. One of the quantitative research approaches, survey design, was utilized to determine the effect of e-banking on customer satisfaction in Somalia's banks. 348 people completed the questionnaire, which resulted in the collection of data. The research showed that the Internet service for e-banking does not satisfy customers. The study also shows that while customer satisfaction is significantly impacted by all five of the E-banking service quality measurements—efficiency and ease of use, reliability, security and privacy, and responsiveness and communication—the most effective dimensions are efficiency and ease of use, reliability, security, and privacy. In Somalia, additional research ought to be carried out using other samples.
Keyword
E-banking, service quality dimensions model and customer satisfaction.
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