The purpose of this study was to identify the influence of social media advertising to sales growth in some selected cosmetic companies in Mogadishu Somalia. Recent literature reported that social media advertisement on businesses can ensure their long-term viability in the marketplace. It can assist them in better targeting their promotions at the target set of clients while also ensuring financial viability (Marcela Korenkova, 2020). The study used descriptive research design in order to deeply describe how social media (Facebook/TikTok) advertisement influence sales growth. The study found that both Facebook advertising and TikTok advertisements provide conventional placements in addition to more creative executions when it comes to ads types. Advertisers can run ads son Facebook in a variety of different formats. Static ads, video ads, collection ads, messenger ads, and other types of ads are available to brands. TikTok now only permits video assets to run in-feed, hence there are no static advertising available in terms of typical placements. The study concluded that there is positive relationship on social media advertisements specially Facebook and TikTok on the sales growth in Mogadishu, Somalia. Both platforms can produce excellent results for your efforts, so you just need to decide which is better based on your objectives. If you have the money, you could also try running a test campaign with both partners and evaluating results.

Social Media, Advertisement, Facebook, TikTok, Sales Growth