Electronic marketing tools such as websites, SEO, social media platforms, as well as CRM systems have not only helped educational institutions attract potential students but have also assisted higher education institutions in improving the quality of education and satisfying current students. These tools have also facilitated connections and engagement with alumni. However, there are still a lot of limitations on how these institutions may utilize electronic marketing tools, such as a shortage of diversity in marketing tools, limitations on the availability of information, an abundance of a focus on potential or current students with little participation from alumni, or a shortage of clear marketing approaches.

electronic marketing, universities, Vietnam, electronic marketing strategy