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09 May 2023, Volume 38 Issue 3
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Abstract
The Employee engagement is significant for the sustenance of any organizations. Employee engagement is sensible consequence in business association even in this digital era. Lot of research attentions are going in this topic of employee and work engagement over the past years. Engagement play a vital role with positive, satisfying the work-related situation of intelligence that is typify by vigor, commitment and assimilation which many managerial outputting factors like performance of employee, assurance, and aggressive advantage, etc. This paper investigates the association among various measurements of the employee engagement (the job engagement and the organizational based engagement) and the organizational dedication measured by various parameters such as persistence (maintenance) commitment, sentimental (emotional) commitment; and normative commitment with the help of modern Artificial Intelligence (AI) approach. Due to the invention of new technologies like AI based applications in Human Resource Management (HRM), tolerates adapted and individualized methods to employees. Artificial Intelligence helps the industry to work in faster way and efficient way to complete the work. AI system organization can able to inform the existing performance and day-to-day progress. As the business pressure has been increasing, tough managers understood the importance of artificial intelligence at workplace. The core objective is to examine the role of artificial intelligence in human resource department and understand the challenges in HR department. The research concludes with the role of AI in human resource department, its various functions carried out in the companies which can handle recruitment, hiring, analyzing the data, colleting the data, reducing workload at workplace and enriching workplace efficiency. The proliferation of AI-based solutions is increasing in various dimensions of HR business processes, leading to enhanced employee experiences and job satisfaction. AI is used to conduct surveys, gather feedback, and analyze various business-centric data like productivity levels, engagement levels, performance, and areas of improvement.
Keyword
AI, HRM, Employee Engagement, Organizational Development
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