Implementation of a program is basically one of the efforts to empower the community and develop the community's economy. Development is a process of change planned to improve various aspects of people's lives. Development is based on empowerment and community development, namely through tourism or tourism sector development. The innovation development carried out by the Makassar city government can be seen in the Makassar mayor's strategic program, namely Tourism Alley Innovation. The implementation of the Tourism Alley program is still not running optimally and effectively. This is seen from the lack of management of the alley that has been designated as a tourist alley. This research was conducted in Makassar City at the Makassar Mayor's Office. Makassar City is one of the metropolitan cities in Indonesia and at the same time the capital of South Sulawesi Province. The results of this research are presented as data on the Implementation of the Tourism alley Innovation Program in Makassar City where this research focuses on three factors, namely Individuals, Structure and Culture in four offices, five sub-districts, nine sub-districts and nine tourism Alley in Makassar City.

Implementation, Innovation, Tourism Alley