This research examines the relationship between innovation, research, and startup success in the stock market. Using five years of data on new listings on the Bombay Stock Exchange and National Stock Exchange, the study focuses on startups that have become unicorns or successful. The findings show that 14% of startups achieve remarkable growth and market prominence within their first decade. To identify the key factors driving their success, the study analyzes this subgroup of successful startups. The results reveal that innovation and research play pivotal roles in startup success. Innovation-driven startups are more likely to achieve stock market success, and research-oriented startups are more likely to achieve rapid growth. The study offers actionable insights for entrepreneurs, investors, and policymakers. By understanding the nexus between innovation, research, and stock market performance, stakeholders can develop strategies to nurture startup success and foster a thriving entrepreneurial environment.

Stock, Exchange, Innovation, IPO, Stratup