Over the past decade, visual merchandising has emerged as a key promotional strategy for retailers. Researchers set out to document the positive impact that good visual merchandising may have on the retail sector. The determination of this study is to examine the relationships between demographics and visual merchandising factors such store layout, mannequin placement, impulse purchases, and shoppers' mentalities. Participants in the study were given instructions on which stores to shop at and given general descriptions of those businesses. SPSS was used to do an analysis of variance on the collected data (ANOVA). The outcomes of the study designate a positive correlation between the demographic variables of the respondent pool and the visual merchandising component, both of which have been shown to influence consumer behavior and shopping intentions.

Visual Merchandising, Consumer attention, retail store