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Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
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      1 Jan 2023, Volume 38 Issue 1   
    Article

    1. LEADERSHIP TRANSITION IN DIFFERENT ERAS OF MARKETING FROM 1950 ONWARDS
    Shefali Bahadur, Dr. Rohit Kushwaha, Dr. Uchit Kapoor, Biren Parekh
    Journal of Data Acquisition and Processing, 2023, 38 (1): 1963-1970 . 

    Abstract

    Our culture has gone through a remarkable transformation over the course of human history, from the prehistoric stone age to the post-modern digital period. The field of marketing is not an exception to this rule. In this piece, we will travel through time to see how it has changed throughout the years and how it has come to affect the capitalist society that we live in today. Because of the pervasive nature of marketing in economies based on free markets, most of us don't give much thought to its origins or how it evolved into what it is today. In the early 1900s, how did consumers find out about new products? For today's young people who grew up with social media, it's difficult to conceptualise how older generations conducted their business affairs in the days before cell phones. The practice of marketing as an industry as a whole has seen profound shifts over the course of many centuries. We did not immediately experience the effects of it. It began as a separate field of study that went through several phases of development before becoming what it is now. Businesses found themselves in the unenviable position of having to compete with one another for the attention of consumers while simultaneously attempting to maximise their return on investment (ROI).In the following paragraphs, we will go into great detail on the development of marketing throughout history. It is necessary to consider the past to fully appreciate what the present and the future have to offer.

    Keyword

    Leadership Transition, Technology, Automobile, Customer Orientation, Production Era, Study Seller - Buyer Partnership.


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ISSN 1004-9037

         

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