Employee advocacy an effective tool for employer branding as it supports in brand recognition and increased engagement of workers. Employee advocacy creates new leads and source new potential hires and all through the trusted recommendations of their employees. In Information technology sector it turns very vital as the recent technology and modernized work atmosphere demands more talented pool. This research was conducted with 110 IT professionals and the sampling technique adopted was convenience sampling. The findings of the study shows that the employee advocacy practices are positively been practiced by IT sector.

advocacy, talent, IT sector, recruiter and employee