Abstract
The importance of sustainability has been understood by the current generation. It is a prominent trend in today's world in terms of development and operation, including in the tourism industry. The goal of this research is to demonstrate the importance of long-term tourist development as well as the considerable concern for the environment that will be used by future generations.
Furthermore, an attempt has been made to examine the current state of sustainable tourism development in the tourist destination of Bhitarkanika, as well as the need for change. The improper practices in the name of tourism must be detected and immediately halted in order to make the entire tourist process in Bhitarkanika sustainable, so that the current biodiversity can be well preserved for future benefit. The challenges deriving from the purpose are to present the economic, environmental, and socio-cultural factors that influence sustainable tourism. In the current research design, exploratory and descriptive research design methodologies were employed, in which the researcher investigated the factors and degree of sustainable management, and then characterized the impact of the elements on the sustainability of the organization.
At this moment, the relevance of sustainability in tourist activities is being felt strongly all over the world. Since a decade, the demand for ecotourism has been steadily expanding. Every stakeholder in this industry has become more concerned about the long-term viability of any tourism site. Bhitarkanika in Odisha is India's second largest mangrove forest. The two river deltas of the Brahmani and Baitarani create the woodland. It is one of India's most significant Ramsar wetlands. The Bhitarakanika is a magnificent forest with unique species of flora and wildlife. It is an important ecotourism location in India due to its rich and diverse biodiversity, and it has enormous potential to draw visitors from all over the world. There has yet to be a research conducted on this eco tourist destination's sustainable tourism practices. However, it is critical to investigate each and every aspect of this gorgeous location in order to build a sustainable tourism strategy for this destination. The study's goal is to examine the long-term determinants needed to practice tourism in the ecotourism destination Bhitarakanika. Here in the study both primary and secondary data are collected from various sources as well as through an appropriate design questionnaire through a case analysis.
Keyword
Sustainability, Mangrove, Ecotourism, Stakeholder, Sustainable, Destination, Flora and Fauna.
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