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ISSN 1004-9037
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Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
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      1 Jan 2023, Volume 38 Issue 1   
    Article

    1. USING GOOGLE MY BUSINESS SYSTEM TO PROMOTE THE FACEBOOK PAGE OF THE DEPARTMENT OF MEDICAL AND PUBLIC HEALTH SECRETARY, COLLEGE OF ALLIED HEALTH SCIENCES, SUAN SUNANDHA RAJABHAT UNIVERSITY
    Phannee Rojanabenjakun1*, Jatuporn Ounprasertsuk1, Jutatip Sillabutra2, Kriengkrai Sawetsenee3, Peerapon Khonraengdee4
    Journal of Data Acquisition and Processing, 2023, 38 (1): 5229-5241 . 

    Abstract

    College of Allied Health Sciences has publicized various activities within the College through its website and Facebook page, but still unable to access activities within the various disciplines and unable to reach Facebook users who are interested to study its curriculum, especially, the Medical and Public Health Secretary curriculum. Therefore, the researcher did foresee the problem and plan to use the information to develop publicity through the media Facebook page of the Medical and Public Health Secretary. So, the first plan was to create interesting content and activities with Google my Business feature as a tool to manage and access Facebook users' data, including Facebook Page's response to Facebook users who are interested in its curriculum. For this reason, the researcher had more ideas to develop public relations through the media Facebook page of the Medical and Public Health Secretary for maximum efficiency and had more activities to fix the problem by having cooperation from lecturers, students, and who were interested in its Facebook page. So, they could access activities and public relations information from Facebook branches more conveniently and easily. Besides, the knowledge from this research to be used to develop and create more activities from the Facebook page. Objective - This research aimed to 1) study the level of public relations information perception of Facebook pages with Google my Business System, 2) study the perception of public relations information that influenced the new model of public relations activities on Facebook page 3) study the relations information on Facebook pages with the effectiveness of using the Google My Business system. Methods - The target group was 400 persons collected by simple random sampling with quantitative research. The tool used was an online questionnaire, data analysis including descriptive statistics, statistical inference, and analyzed the ability to explain variations with multiple regression analysis statistics and Pearson product-moment correlation coefficient. Results - The results showed that public relations information perception on Facebook Page with Google my Business System was at the highest level. The public relations data perception variable predicted the influence of the new model of public relations activities on the Facebook Page at 63 percent and the correlation variable between the new model on the Facebook Page with the effectiveness of using the Google My Business System. The correlation value (r) was 0.33 with statistical significance at the 0.05 level. Therefore, the use of Google my Business System to promote the Facebook Page Medical and Public Health Secretary resulted in access to information on the Facebook Page. Furthermore, Facebook users were satisfied with the page of the Medical and Public Health Secretary. Conclusion – The research showed how to organize activities and study the use of Google my Business System to promote the Facebook Pages of the Department of Medical Secretarial and Public Health, College of Allied Health Sciences, Suan Sunandha Rajabhat University. It was studied from the level of perception of public relations information of Facebook Pages with Google my Business System, the influencing the new model of public relations activities on Facebook Page, and the relationship between the new Facebook Page model and the effectiveness of using Google my Business. The key success of this research found that the responses from Facebook Page admins of the Department of Medical and Public Health Secretary were attentive, prompt, and accurate. Therefore, relevant agencies such as educational institutes, colleges, and universities would like to see the importance of this section. This result could use as a guideline for more effective page administrators and could reach people who are interested in pursuing a bachelor's degree thoroughly. Furthermore, the organization of activities must be diverse and interesting to provide activities. including interesting prizes and activities to attract people who see various activities on the branch page.

    Keyword

    Promote /Perception /Satisfaction / Facebook page / Google my Business


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