Digital marketing is quite popular and involves investigating company models employing digital technology in a highly competitive industry. Customers are significantly happier when they shop online because they perceive digital marketing as being lot safer than traditional marketing. This study examines the effects of digital marketing on customer purchasing habits. As today's customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms.

Digital marketing, Channels of digital marketing, Current scenario of digital marketing, Consumer buying decision.