Everything in our world is changing quickly. India's insurance sector is no exception, and to satisfy modern digital demands, insurers are increasingly offering online insurance to policy purchasers (Hamisah Haji Hasan & Prof. Samsudin A. Rahim, 2008). Customers have found things to be much simpler now that internet insurance policies are available (Lwin & Nu, 2018). With only a few clicks on their smart device, they can browse and purchase insurance coverage online (Raval & Bhatt, (2021).)There is no denying that purchasing insurance online offers many advantages to policyholders. Utilizing the power of the Internet, purchasing insurance online is a cutting-edge and current method (Dasgupta & Sengupta, 2002). It serves as an alternative to buying insurance in the conventional offline manner. You may acquire or renew a policy as an online policyholder without going to the insurance provider's local branch office (Hasyim & Helmi, 2017).

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